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SFI turns 17!

Nov 27 14

We are now officially in our 17th year!  From but a small acorn 17 years ago, SFI has grown into a tall and mighty oak tree, with strong and deep roots.  But you ain’t seen nothin’ yet…because we planted an entire FOREST…and it’s spreading across every country in the world.

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SFI President & Founder Gery Carson remembers the day SFI was born:

“As an entrepreneur, there have been very few holidays where I haven’t worked at least a few hours, and this day in 1998 was no different.  I went into my home office that morning planning to spend a few casual hours–on nothing in particular.  It was a holiday after all and no one else on my staff at the time was working. So it was just going to be a relaxing day where I’d let my mind have a break from the typical daily grind.

I remember at the time that affiliate programs were becoming a big deal, thanks to the Internet, which made it very easy to track sales using affiliate links.  Numerous big-name companies were now employing affiliate programs as a part of their marketing strategy.  And I thought…why not us, too!  

I remember being particularly impressed with Amazon.com’s affiliate program.  The word was, they had 60,000 affiliates.  60,000!  At the time, that number seemed enormous to me, an impossible number.  But I couldn’t have been more wrong of course because, in just a couple years, we would be experiencing days where we’d sign up over 60,000 affiliates in a single day!  

But on this morning, I was simply sketching out a few basics on how our affiliate program would work.  At the time, we were publishing our magazine, Six Figure Income, which featured exclusive interviews with home-based entrepreneurs who were earning at least $100,000 annually from their business.  This magazine was essentially our one and only product.  By the way, it’s from the magazine’s name that the SFI Marketing Group name came to be (a few years later we changed the initials to stand for Strong Future International to better align with our vision for the program).

Six Figure Income magazine’s premier issue was the March/April 1998 issue.  Prior to this, and stretching all the way back to 1986, we had published other newsletters and magazines devoted primarily to mail order entrepreneurs, including Mail Dealer Newsletter, Mail Profits Magazine, and Profits Magazine.  During those years, marketing by mail was the “Internet” for many entrepreneurs.  All the marketing we do today on the Web; in those years, at least for entrepreneurs like myself, it was all mail based (with a little bit of help from phone, fax, and conference calls).

Six Figure Income magazine was published just four times per year, and a one-year subscription was $49, so we had a healthy margin…enough margin to pay a handsome commission to anyone who wished to be an affiliate of ours and sell subscriptions.

Within days of deciding to create our affiliate program, I had published information on how to sign up online (supplemented, if I recall correctly, with a small direct mail campaign ironically).  To my pleasant surprise, sign-ups starting coming in almost immediately.  Not a lot, maybe a dozen or two a week, but that number rapidly accelerated.  Soon it was hundreds of sign-ups a day, then thousands, then tens of thousands!

Driving this, now, hyper-growth was our decision to expand the program and compensation plan–many of the details of which were hammered out during a weekend at SFI affiliate Steven Sashen’s Boulder, Colorado home with affiliates Gump Wallen and the late, great Richard Strayer (we miss you, Rich!).  By January 2001, we had exceeded one MILLION affiliates.  With our most recently assigned ID number 15218902, over 14 million others have joined SFI since.

So like many great accomplishments, it all started with a simple idea, a simple inspiration.  Today, SFI is the online home for millions of entrepreneurs from every country in the world.  Indeed, SFI today is very possibly the largest and most successful affiliate program in the world.  Aim high.  Dream big.”

Join SFI (Strong Future International)

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Kemmy Lessing Presents

Coming Along Swimmingly

Posted by Admin - Geoff Stephen - July 23, 2012 - Blogging, GlobalNPN, Online Marketing - 6 Comments

Hello NPN’ers,
Hope you are all well
Bringing you up to date on a few things..
We should all be very excited about the new features coming to your GlobalNPN business!
Our new website is almost complete and it’s looking very slick and professional. What we’re planning is kind of an “upscaling” of the GlobalNPN image to bring it more into the mainstream and to make it attractive to more people.
I talked about this in more detail in a previous update here..
Our new backoffice is also looking really cool. It’s very simple to use, but will have even more powerful features available to you to maximize your productivity in your business.
The downline structure and comp plan will see a few minor changes, and the new products are going to blow you away!
The PRO level members will see a MASSIVE increase in the value of their membership. The DIRECTOR members will have a lot more power and flexibility, and GOLD will be out of the park!
The only cost difference will be at the PRO level as we’re combining it with the PLUS level. BUT you will probably wonder how you can still get all this value for so cheap Oh, and don’t worry, if you’re a PRO member now, your cost will not go up as long as your subscription stays active.
This is probably one of the biggest updates I have EVER done with GlobalNPN in 7 years.
You will also be able to build your downline however you like. It will still pay 5 levels deep as it does now, but you will have complete flexibility in HOW and WHERE your downline is placed below you in those levels. Very, very cool, and very, very easy to do. (and you can make money faster!)
So, get in tune with your GlobalNPN backoffice, it’s going to get really good!
To followup on my last post on Payza, it’s business as usual for us as far as I’ve heard.
Thanks.
- Geoff Stephen
P.S. Got your “ONE” yet this month? Don’t overthink it. Keep it simple, be yourself, and go and do it.

Global NPN Simplified

PN Update - Jul. 16, 2012 - GlobalNPN Simplified

by Geoff_Admin » Mon Jul 16, 2012 1:20 pm

Hello NPNers,

I thought I would bring you up to date on what's coming up soon with your GlobalNPN membership..

As you know, the way we do business on the internet is always changing and always evolving into different things. Essentially, technology moves very fast and if you don't keep up, you get left behind. Simple as that.

Business processes online change as well. What worked yesterday (or last year) may not work today so we have to continually change the processes behind how our business works in order to stay relevant and productive. Software changes, payment methods change, downline structures change, and business costs change as well. GlobalNPN has been online since 2005 and we've always tried to 'keep up with the times'.

The goal has always been to maintain a sustainable business model throughout the years while providing a premium value, service, and opportunity to online marketers. We have always achieved this goal.

Over the past few years, making money online has not become easier, but it has become 'simpler'. For example, previously it was much more difficult to create your own blog. You had to know how to upload files, create databases, and have some technical knowledge. Today it's point, click, and you have a blog. The same can be said about most other aspects of marketing as well. Unfortunately people tend to think that marketing and making money is simpler now too. It's not. You still have to know how marketing works, and how to sell, and how to recruit.

As I said, it's simpler but not easier.

So.. on with the updates..

We have always tried to make GlobalNPN the best over-all opportunity available, for both new marketers and experienced marketers as well. Personally I believe it still is

What needs to be done now is to make it simpler. Simpler to understand, simpler to use, simpler to set up. And simpler to make money with.

We'll call this the "simplification" of GlobalNPN..

Part 1: "Look and Feel"

1. New Backoffice

Our backoffice has always had a TON of information in it. All good, all relevant information. However, the biggest issue people have after they join is, "Too much information! Too complicated! Where's the "easy" button??". Some get overloaded with our information and then they get distracted, because some people are lazy and don't actually want to do the 'work' associated with running a business. The backoffice is being "simplified". Same great information, easier navigation.

2. New Website

I've been experimenting with all sorts of designs while re-doing our main website. I've created new sites, and completely scrapped them. Again this comes down to delivering information on what's inside while keeping it simple on the outside. Not an easy task. What is coming will change the 'look & feel' of GlobalNPN. Very cool.

3. New Products / More Training

This is going to be a bit of an 'out with the old, in with the new' situation. Simpler, more refined, more value for your membership dollar. Regular training via video and live webinars.

4. New Promotional

Brand new funnels are being created for NPN that you will be able to use to both build your own contact lists, and promote your NPN business. New capture pages, new sales funnels. Awesome.

5. Regular Downloads

There is tons of new content and products coming to your backoffice by way of our PLR archive that we'll be building for you. Your referrals will join for this reason ALONE when it's promoted higher up on our new website.

Part 2: "The Opportunity"

1. The "Flex" Downline

A lot of consideration has gone into how our downline matrix works, and if it's the best thing for our members from a "big picture" point of view. In MLM, the 'forced matrix' is really only attractive because of it's spillover potential. Unfortunately, automated placement usually doesn't put YOUR downline where it needs to be - or where YOU want it to be to get the most from your organization. Think about this.. wouldn't it be great to have the ability to 'place' your new referrals wherever YOU want in your downline? I mean, you earn a 100% matching bonus on all your referrals, wouldn't you want to be able to MAXIMIZE that potential right away and not have to wait for it to fill in itself?? I know I would.. If you run a team or are planning to do a team build, you'll love me for this

2. Simplified Membership Level Structure

Back in 2005 when we launched, we had just one membership level. A year later, I extended the membership to 5 levels (Pro, Plus, Director, Silver, Gold Platinum), and it was massively successful. Now, we're simplifying it. Over the last few years I've seen where the money is made, where the money is lost, and what the most attractive situation is to the most people. Most importantly (yes, for you) I've seen what the most productive structure would be for the company, with respect to continuing to be sustainable for the long term. In order to continue to provide a high level of product, service, and support, and with respect to the thousands of dollars every month it costs to run GlobalNPN, a couple changes should be made....

Nothing is written in stone on this structure yet (or any of this update), but the proposal is to combine products, services, and costs into 3 simple membership levels: PRO, DIRECTOR, and GOLD. This would allow us to provide more value to each of these 3 levels, making them easier to distinguish between. The PRO level would see the MOST increase in products and services. The DIRECTOR levels cost and commission structure would essentially stay the same as that is our most popular level to join at. There would be slight changes to the costs and commissions at the PRO level in consideration of the value we're adding in combining it with the PLUS level.

... and that's about it! There will be more updates on this as we progress.

Updates are slated to be complete by August 8th.

I believe I said a while back that 2012 would be a 'transitional' year for GlobalNPN, this is a VERY exciting time..!

Feel free to discuss below..

Regards,
- Geoff Stephen
CEO, GlobalNPN.Com