Coming Along Swimmingly

Posted by Admin - Geoff Stephen - July 23, 2012 - Blogging, GlobalNPN, Online Marketing - 6 Comments

Hello NPN’ers,
Hope you are all well
Bringing you up to date on a few things..
We should all be very excited about the new features coming to your GlobalNPN business!
Our new website is almost complete and it’s looking very slick and professional. What we’re planning is kind of an “upscaling” of the GlobalNPN image to bring it more into the mainstream and to make it attractive to more people.
I talked about this in more detail in a previous update here..
Our new backoffice is also looking really cool. It’s very simple to use, but will have even more powerful features available to you to maximize your productivity in your business.
The downline structure and comp plan will see a few minor changes, and the new products are going to blow you away!
The PRO level members will see a MASSIVE increase in the value of their membership. The DIRECTOR members will have a lot more power and flexibility, and GOLD will be out of the park!
The only cost difference will be at the PRO level as we’re combining it with the PLUS level. BUT you will probably wonder how you can still get all this value for so cheap Oh, and don’t worry, if you’re a PRO member now, your cost will not go up as long as your subscription stays active.
This is probably one of the biggest updates I have EVER done with GlobalNPN in 7 years.
You will also be able to build your downline however you like. It will still pay 5 levels deep as it does now, but you will have complete flexibility in HOW and WHERE your downline is placed below you in those levels. Very, very cool, and very, very easy to do. (and you can make money faster!)
So, get in tune with your GlobalNPN backoffice, it’s going to get really good!
To followup on my last post on Payza, it’s business as usual for us as far as I’ve heard.
Thanks.
- Geoff Stephen
P.S. Got your “ONE” yet this month? Don’t overthink it. Keep it simple, be yourself, and go and do it.

Global NPN Simplified

PN Update - Jul. 16, 2012 - GlobalNPN Simplified

by Geoff_Admin » Mon Jul 16, 2012 1:20 pm

Hello NPNers,

I thought I would bring you up to date on what's coming up soon with your GlobalNPN membership..

As you know, the way we do business on the internet is always changing and always evolving into different things. Essentially, technology moves very fast and if you don't keep up, you get left behind. Simple as that.

Business processes online change as well. What worked yesterday (or last year) may not work today so we have to continually change the processes behind how our business works in order to stay relevant and productive. Software changes, payment methods change, downline structures change, and business costs change as well. GlobalNPN has been online since 2005 and we've always tried to 'keep up with the times'.

The goal has always been to maintain a sustainable business model throughout the years while providing a premium value, service, and opportunity to online marketers. We have always achieved this goal.

Over the past few years, making money online has not become easier, but it has become 'simpler'. For example, previously it was much more difficult to create your own blog. You had to know how to upload files, create databases, and have some technical knowledge. Today it's point, click, and you have a blog. The same can be said about most other aspects of marketing as well. Unfortunately people tend to think that marketing and making money is simpler now too. It's not. You still have to know how marketing works, and how to sell, and how to recruit.

As I said, it's simpler but not easier.

So.. on with the updates..

We have always tried to make GlobalNPN the best over-all opportunity available, for both new marketers and experienced marketers as well. Personally I believe it still is

What needs to be done now is to make it simpler. Simpler to understand, simpler to use, simpler to set up. And simpler to make money with.

We'll call this the "simplification" of GlobalNPN..

Part 1: "Look and Feel"

1. New Backoffice

Our backoffice has always had a TON of information in it. All good, all relevant information. However, the biggest issue people have after they join is, "Too much information! Too complicated! Where's the "easy" button??". Some get overloaded with our information and then they get distracted, because some people are lazy and don't actually want to do the 'work' associated with running a business. The backoffice is being "simplified". Same great information, easier navigation.

2. New Website

I've been experimenting with all sorts of designs while re-doing our main website. I've created new sites, and completely scrapped them. Again this comes down to delivering information on what's inside while keeping it simple on the outside. Not an easy task. What is coming will change the 'look & feel' of GlobalNPN. Very cool.

3. New Products / More Training

This is going to be a bit of an 'out with the old, in with the new' situation. Simpler, more refined, more value for your membership dollar. Regular training via video and live webinars.

4. New Promotional

Brand new funnels are being created for NPN that you will be able to use to both build your own contact lists, and promote your NPN business. New capture pages, new sales funnels. Awesome.

5. Regular Downloads

There is tons of new content and products coming to your backoffice by way of our PLR archive that we'll be building for you. Your referrals will join for this reason ALONE when it's promoted higher up on our new website.

Part 2: "The Opportunity"

1. The "Flex" Downline

A lot of consideration has gone into how our downline matrix works, and if it's the best thing for our members from a "big picture" point of view. In MLM, the 'forced matrix' is really only attractive because of it's spillover potential. Unfortunately, automated placement usually doesn't put YOUR downline where it needs to be - or where YOU want it to be to get the most from your organization. Think about this.. wouldn't it be great to have the ability to 'place' your new referrals wherever YOU want in your downline? I mean, you earn a 100% matching bonus on all your referrals, wouldn't you want to be able to MAXIMIZE that potential right away and not have to wait for it to fill in itself?? I know I would.. If you run a team or are planning to do a team build, you'll love me for this

2. Simplified Membership Level Structure

Back in 2005 when we launched, we had just one membership level. A year later, I extended the membership to 5 levels (Pro, Plus, Director, Silver, Gold Platinum), and it was massively successful. Now, we're simplifying it. Over the last few years I've seen where the money is made, where the money is lost, and what the most attractive situation is to the most people. Most importantly (yes, for you) I've seen what the most productive structure would be for the company, with respect to continuing to be sustainable for the long term. In order to continue to provide a high level of product, service, and support, and with respect to the thousands of dollars every month it costs to run GlobalNPN, a couple changes should be made....

Nothing is written in stone on this structure yet (or any of this update), but the proposal is to combine products, services, and costs into 3 simple membership levels: PRO, DIRECTOR, and GOLD. This would allow us to provide more value to each of these 3 levels, making them easier to distinguish between. The PRO level would see the MOST increase in products and services. The DIRECTOR levels cost and commission structure would essentially stay the same as that is our most popular level to join at. There would be slight changes to the costs and commissions at the PRO level in consideration of the value we're adding in combining it with the PLUS level.

... and that's about it! There will be more updates on this as we progress.

Updates are slated to be complete by August 8th.

I believe I said a while back that 2012 would be a 'transitional' year for GlobalNPN, this is a VERY exciting time..!

Feel free to discuss below..

Regards,
- Geoff Stephen
CEO, GlobalNPN.Com

Get Started on NPN

New to GlobalNPN? Start here: 1. NPN Training Manuals / Modules 2. How our Marketing System Works

More value to your membership in GlobalNPN..

Hey all. I have begun to add more value to your membership in GlobalNPN.. (this is all leading up to our new website/backoffice/products..) I have just uploaded over 135 Megabytes of products, downloads, and content that are FREE for you to use as you like! Director Level (or higher) members can download these by clicking on “Bonus Downloads” in the menu in your NPN backoffice. (under ‘NPN Products’) So what is all this stuff? These are downloadable products that are licensed as “PLR”, which means you can download them and use them however you like. Here is a listing of what is currently there for you – (click here). Here are some of the things you can do with them… [YES] Can be edited. [YES] Can put your name as the author. [YES] Can be broken down into articles. [YES] Can be used as web or e-zine content. [YES] Can be used as video or audio content. [YES] Can be added into membership sites. [YES] Can be re-sold in any format. [YES] Can be re-packaged. [YES] Can be offered as a free bonus. [YES] Can be given away (in any format). [YES] Can be sold on auction sites. [YES] Can offer (Master) Resell Rights. [YES] Can resell Private Label Rights. [YES] Can be published offline. If you’re looking for products you can give away to build your list, or if you’re looking for content ideas for your blogs/articles/videos, or if you’re looking for something you can sell, you’ll find it here. Use them as-is, or copy and paste any of the content from these products and use it as your own, whatever you like! Many of them come complete with their own built-in sales funnel pages (squeeze pages, landing pages etc.) .. and there’s more coming! A couple of important points: 1. These downloads are available to DIRECTOR level members of GlobalNPN (or higher). Upgrade today to get immediate access to your downloads! 2. I will be adding more (and better) content like this every single month for our Directors. This is information has yet to be added to any promotional materials for GlobalNPN. ie. not on our website. However, our new website will have this information promoted as added value to the membership. So… Go for it! Click on “Bonus Downloads” in the menu in your NPN backoffice and you will see them there. Sound good? Please comment.. Have a great weekend! - Geoff Stephen

Hi guys, Just thought I’d let you in on a very interesting statistic.. I had a question this morning from one of our members asking if LeadSkimmer members ever upgrade to GlobalNPN through their backoffice. So I did a little bit of research on what the latest conversion ratios were. I have everything programmed in Leadskimmer and GobalNPN to ensure that we can tell where our signups are coming from. What I looked for was the percentage of Leadskimmer members that joined GlobalNPN through their LeadSkimmer backoffice, and then upgraded to GlobalNPN (at the Director level). What I found was that we have a conversion ratio of a whopping 16%! What that means is that 16% of everyone that joined NPN through their sponsor’s LeadSkimmer backoffice upgraded to Director in NPN! Nice! So, what we have here, folks, is a very efficient sales funnel. LeadSkimmer itself has 3 ways to earn money: 1. LeadSkimmer Premium Upgrade commissions 2. Sales from Entry Ads 3. Your own followup to your Leadskimmer leads. ..And throw GlobalNPN into the mix and you have… • your upfront one-time commissions PLUS.. • your back end recurring income stream… all built in. Remember that your leadskimmer leads get added to YOUR contact list, so if you have anything else to market to them, that’s more money for you. In a nutshell, this works. Nothing I have ever done has converted traffic into leads better than the Leadskimmer capture page. Nothing. BUT you have to DO it. Here are some of my own stats that I’ve tested through: • LeadSkimmer free leads to LeadSkimmer Premium or GlobalNPN Upgrade: 13% • GlobalNPN free join (from Leadskimmer backoffice), to GlobalNPN Director upgrade: 21% For those of you that don’t know much about conversion rates. Those are good If your own conversion rates aren’t as good, it’s simply the result of the quality of the traffic you’re throwing at it. Here are a couple points to remember when promoting LeadSkimmer: 1. If your traffic isn’t converting into leads, you need to find a different (better) traffic source. If this is the case, DON’T keep pounding it with the same non-converting traffic, move on.. 2. If your leads aren’t upgrading (or doing anything), the problem could be with your followup, but if this is the case it’s usually your lead source (see item #1). “Garbage in, garbage out.” So get out there and start promoting your LeadSkimmer affiliate link. Just do it. It works. - Geoff Stephen

$1.00 per month for every subscribe

Hello all.. Have you ever heard this statistical target: “You should be earning $1.00 per month for every subscriber you have on your list”? I know you’ve probably heard that one.. But is it true? Or more importantly.. Is it possible? Is it realistic? The simple answer is: yes. BUT, you have to understand how that all works out, mathematically speaking. The deal is, if you have 1,000 people on your contact list, you should be aiming to earn $1,000 per month from that list. And if you have 5,000 people on your list, you should be aiming to earn $5,000 monthly from that list. Simple enough, right? Actually it’s fairly easy to understand once you know what you have to do. And it’s something you SHOULD be aiming for. So let’s take a look at how that works, based on what you’re promoting – because it’s based on how much you earn per sale… and it doesn’t matter how many people you have on your list. We’ll use GlobalNPN’s Director level commission structure for this example. As a Director, you will earn $25.00 per referral every month. You also earn other commissions but we’ll focus on the referral bonus for this example. Let’s assume you have 500 people on your list. So… we want to find out what we need to do to earn $500 per month. If we earn $25 for each referral, that means we need to make 20 sales, right? 20 X $25 = $500.00 But as I’ve said time and time again, we don’t want to focus on the fact that we need to make 20 sales because for many people that’s an overwhelming thought. We want to focus on percentages instead because it makes more sense and it’s less stressful to work towards. (focusing on sales numbers sucks;) So… We need to make 20 sales, and with a list of 500 subscribers, that’s a conversion rate of only 4%! Now, since we’re talking in percentages, it doesn’t matter what size your list is, the 4% stays the same. If you have a list of 10,000 subscribers and you want to make $10,000 per month, (and we’re using the GlobalNPN example of earning $25 per sale), the 4% conversion rate is still the same! So I’ll ask you this: Which task is easier on your brain, and which sounds more realistic: 1. I need to make 20 sales this month 2. I need to convert at just 4%. For me the choice is simple. I’d much rather think about converting 4% than having to count how many actual sales I have to make. Do you agree? It’s kind of like playing a numbers game as opposed to trying to sell individual products. Yes you’re still selling products, but the thought process is quite different. It makes the results sound a lot more attainable and realistic. It’s a mindset thing. … Back to earning $1.00 per subscriber.. I guess my point is that it’s actually a very good result to shoot for. Not only does it force you to play the numbers, but it re-enforces the fact that your marketing focus should be on building your list – not on recruiting or selling. Here’s your assignment: Figure out your target conversion percentage. What will get you to $1.00 per subscriber? Comments below.. Thanks! - Geoff Stephen P.S. if this helps you at all, please “LIKE”, Tweet, and share this page

2 Ways to generate income on Internet

Hi guys, how’s your 30-day blogging challenge coming along?
See THIS POST for more information.
Are you actually DOING it, or are you being lazy about it?   I know sometimes it’s difficult to get started and keep yourself motivated (especially if it’s not something you’re familiar with), but this post will hopefully motivate you to get started and to KEEP GOING after you’ve begun..
There are essentially 2 ways that I use, and have used extensively in the past, in order to build a consistently growing business (and income) on the internet. After you read this you might just realize how much you’re over-complicating things..
I mentioned in a previous post that if you know how to make money with email and a sales funnel, you will always be able to make money in this industry. .. And if you don’t know how, everything else you try to do will be SO much more difficult.
So let’s get to it..
What I’ve always looked for in online marketing is ways to sell and recruit in the most automated and quickest way possible. I mean, isn’t that why we do this on the internet? It’s quicker, and automation is right there at our fingertips…
In internet marketing, no matter what excuses you make, there are 2 things you need to do:

1. Advertise
2. Create content

What do they do?
Essentially, they take care of the short term,  and the long term aspects of creating wealth online.
Advertising allows you to focus on building your list quickly, and making sales.  Instant traffic, instant leads, instant sales. This is where your cashflow and lead generating is concentrated.
Creating Content is where you focus on the long term aspect of building your business and the relationships connected to your business. This is where “trust” is developed, and where the big, long term money is generated.
Simple: Advertising creates money/cash flow, Creating Content generates long term wealth. Tie them together through social media and you’re laughing.
Now, the first method (Advertising) is usually where people get stuck, right?
Where do I advertise? What do I advertise? How much $$ will it cost me? How much $$ SHOULD it cost me? What results should I expect? How do I know if it’s working?
.. All valid questions.
Actually, the second method (creating content) is a sticking point as well..
How do I create content? What do I write about? How do I setup a blog? How often do I create? How do I deliver it?
All valid questions as well.
So, to make this easy to understand, there are 2 methods that I use that I have been very successful at over the years in creating wealth on the internet that cover Advertising and Content Creation quickly and easily.

1. Advertising = Solo Ads
2. Creating Content = Blogging

By far, the easiest, quickest, and “push button-est” way to generate leads cheaply, is running solo ads. Period.
Ultimately, here’s what happens: You create your offer, you run the ad, you get leads, you make money. Most of the time you don’t even have to write the ad yourself! You just give them your URL and in a few days your list gets bigger. If you do it right, it will cost you $0.00. (nothing!).
So if generating hundreds of leads to your contact list every week for FREE sounds good to you, I can provide you with the shortcuts to doing this right.
Hint: Join my list up there in the top left under my picture and I’ll let you know when I put the last 3 “shortcut” videos together on effective solo ad marketing.
On to creating content..
Yep, blogging is the way. Seems obvious and simple but it needs to be done. Your blog is where you focus on building your online presence and your own “brand”. What you’re doing is creating value for your readers which puts you in the position of being the “go-to” person for your area of expertise.
To some of you, this whole blogging thing may seem complicated and time-consuming, but if you know how to do it, it’s really quite simple and doesn’t take that much time at all. And the REWARDS can be massive!
Again: Join my list above and I can get you the RIGHT information on how to “shortcut” this whole process..
So, in a nutshell, those are the 2 ways to generating a huge income on the internet.
Here’s how it all comes together:
You start blogging and running solo ads that are relevant to what you’re talking about on your blog. Your ads generate leads (and sales), and your followups to your list direct people to your blog. Your blog creates value for your list and keeps them interested in what you’re talking about. You make more sales and business connections through your blogging, which of course generates more revenue for you to run more (and bigger) ads. You run more ads, generating more leads to your list, point them to your blog… etc..
Sound confusing?? It might sound that way right now, but it’s really not. Keep it simple and you’ll win.
That’s how I’ve done it for years, and it’s working out pretty good for me
Questions and comments below..
If this post (or any other of my posts) has been of value to you in any way, please “Like” this post.
Thanks!
- Geoff Stephen

3 Secret Emotional triggers that will persuade your Audience to Open, Click & buy

Hello all..
I’d like to tell you about a powerful but elusive emotional state that you can tap into, to increase traffic, click-throughs, and conversions. The stuff that draws ‘em in and makes ‘em buy!
If used properly, your reader/visitor can be drawn in, and will give you their complete attention right through your call to action.
The “emotional state” I’m referring to is:
Curiosity.
Yes, curiosity, that thing that keeps us glued to TV shows, movies, books, and websites.
So how do we trigger this curiosity strongly enough to get your customers to take action, click on a link, buy your product?
The key to writing curiosity-based headlines and email subject lines is to write from a place that goes against what your reader actually believes to be true, but keep it realistic as well.
It’s called “violating expectations“. You need to challenge what your reader believes.
Here’s one for an example:
“How to make more money by generating more sales!”
Well, duh. This headline just makes sense by itself. It doesn’t leave anything to the imagination, does it? Sure it might generate a bit of curiosity, but it doesn’t really jump out and make me want to learn more..
Try it this way:
“Increase your sales by 84%, in just 15 minutes per day!”
What does this headline do that the first one did not? It “violates expectations” by suggesting some small behavioral change (15 minutes) can drastically increase what your realistic expectations might be.
Now, unfortunately it isn’t that easy. Your headline also has to violate the right expectations based on who your reader is.
You have to try and focus in on, and highlight, a gap in your reader’s knowledge, and of course it has to be something they’re interested in.
Like this:
“These 2 inexperienced bloggers are making more $$ in a month than YOU do in a year! Here’s their 3-step profit system..”
This headline claims that bloggers with little experience can be hugely successful. If YOU are a blogger, it also suggests that THEY know something that you don’t know… and it promises an easy solution to fixing this problem that you have.
One important thing to remember is that most people tend to believe that they know more than they actually do. So when trying to grab their curiosity, you need to indicate that the information you have is something they have never heard of.
So when a headline reads:
“The 5 best list-building strategies that will explode your business..”
It would make the reader more curious if you said something like:
“5 weird and underhanded list-exploding methods that are so lucrative you’ll feel guilty using them!”
Which one do you think would make your prospects more curious?? Which one would they click on?
See what I mean?
Being able to trigger one’s curiosity is a powerful thing. If you practice and get good at it, you’ll be surprised how much it will improve your business (and your sales). Sometimes it will literally take hours for me to get the right copy done for something as simple as an email subject line! But in the end it’s worth it. If you’re wondering why nobody is opening your emails, check your subject lines for curiosity triggers.
So in a nutshell, remember these 3 things..

1. Violate their expectations
2. Zero in on a “gap” in their knowledge
3. Make it seem there’s NO way they’ve heard of your information before

That’s how you do it. Have fun. Play with the words for a while until it sounds awesome when you read it back to yourself. This is a competitive business and this skill will keep you ahead of the game.
If this post has helped you out in any way, please click “LIKE”. Thanks!
Have a great day!
- Geoff Stephen

2 Ways to Become An Expert in Online Marketing

Hello all..
Have you ever heard that in order to become successful online you have to present yourself as the “expert” in whatever it is you’re selling online??
I hear it all the time… and I also SAY it all the time, because it’s important.
Unfortunately this is one thing that de-motivates people from going forward in their online business..
“‘What? I’m not an expert!”
“Why would they believe me if I’m not an expert??”
“How can I be thought of as an expert if I don’t consider MYSELF an expert??”
So therein lies the “catch 22″, right?
You can’t sell more because you’re not considered an expert. You can’t be considered an expert until you sell more..
Frustrating.
So.. how do we get around this? It’s easier than you think..
Well, first we need to consider what an “expert” actually is, specifically in internet marketing.
You are an “expert” in this business when: You know something that someone else doesn’t know yet (and wants to know).
Yup, that’s it.. well almost..
You’re an “expert” if you can teach that person how to do that “something” that they don’t know.
First example, if you know how to install a wordpress blog, that’s a service you can promote to those that want to know how to install a wordpress blog. In that case you are the “expert” because you’re the go-to guy/gal for that particular service.
Get it? Seriously. It’s a basic part of marketing. Your job is to find (or be) the solution to a problem that others are having, and let them know that you have it.
So the 2 ways to become an expert in online marketing:
1. Learn something new and find people that don’t know what you just learned.
2. Teach something you already know to those that don’t know it.
Don’t underestimate the things you already know. Fact: You have knowledge that other people do not (we all do).  It could be anything and doesn’t have to do with internet marketing.
Example: If you know how to fix lawnmowers and can guide people through the process in an easy step by step fashion, you can make money with that information. (I don’t know how to fix lawnmowers but some days I’d sure like to know how )
So.. become an expert on something (you probably already are), and sell it!
Have a great day!
- Geoff Stephen

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