Saturday, June 9, 2012

The 6-Step Guide To Becoming a No Excuses Summit Speaker


http://noexcusessummit.com/training/the-6-step-guide-to-becoming-a-no-excuses-summit-speaker/
Alright, so with the amazing stories of a few of our students going from being an attendee in the crowd to becoming a speaker the following year at No Excuses Summit, comes the same question over and over again from many attendees…
“How can I become a speaker at the next No Excuses Summit?”
It’s impossible not to be inspired by stories of Ray Higdon, Pamela Herrmann, Geoff Stephen, Cesar Rodriguez, and Michelle Pescosolido who were all at some point our students, who have now gone on to producing incredible results in this industry.
However, it’s not just start up entrepreneurs who are asking this question. Industry veterans and top earners have been inquiring as well.
So I figured it might be helpful to all home business entrepreneurs – from the novice to top producer – to come out with a “step-by-step how to guide” on becoming a speaker at the next No Excuses Summit.
But before I do, I want to warn you that I occasionally use some very strong language, to drive some important points home. If you are sensitive to “adult words”, then you probably won’t like hanging out with us in Vegas at No Excuses 4.
Ready?
Cool! Ok… here we go.

Step 1: Be a Badass

The people that have graced the No Excuses stage are bonafied network marketing and/or internet marketing badasses.
(Tim Sales taught me to define words that people may not understand whenever presenting, so just in case: A badass is an individual who does cool or amazing stuff in a particular area of life. In our case, someone who gets tons of leads and makes tons of money is an example of a badass.)
Results in your home business business is the first litmus test, which is why earlier this year when we had the nomination and voting contest for NES3 speakers, we clearly stated that you had to be making at least $200,000 per year in your business to be even considered.
But that’s just the start, but an important one nonetheless.
As you will see in the following steps, making boat loads of money in your business does not make you a shoe-in for speaking spot… far from it. But it’s a good start.

Step 2: Reach Out and Let’s Build a Relationship

One of the beautiful things that came out of the voting contest for No Excuses 3, was that the ‘cream of the crop’ rose to the top in the voting and we learned of and got to know people whom are absolute badasses (see step 1) and many rising stars, who we otherwise would have never met.
Some of them became speakers at NES3 as a result.
However, don’t wait for a voting contest to happen in order to get to know us. Reach out to us and let’s begin a working relationship.  Can’t promise you anything, but it certainly helps that we know of you and what you are up to.
Also, we rely heavily on input from 2 sources on potential speakers:
1) Chris and Josephine Gross of The Networking Times
2) Todd Falcone
If you have any “MLM street cred” with these folks, then we know you are legit.
Whenever someone approaches us about speaking, whom we don’t know, we go to them for counsel.

Step 3: Have a Strong Following or Fanbase

If you have a strong following of people who love your training and want your skills, then it’s very likely our audience will want to learn from you as well.
In addition to that, the promotion of the No Excuses Summit is a community based effort, particularly among the speakers. Over 60% of tickets to the No Excuses Summit are sold by our speakers.
It helps tremendously, when you are able to promote No Excuses to your email list, following or fanbase and bring new people (your people) into our community, in addition to bringing our NES community to you and the value you offer.

Step 4: History of Support for No Excuses

Speaking of promotion, this is a HUGE factor we consider whenever we are looking at potential speakers.
Aside from the obvious, your performance as an affiliate and your ability to sell event tickets and recordings, tells us a lot about your ability as a marketer and the interest your audience has for the type of training we deliver.
The more obvious point, which I’m sure you’re thinking of, is simply the “law of reciprocation”. You promote our stuff and do a good job of it, then we might feel compelled to return the favor.
A great example of this is Michelle Pescosolido (the marketer formerly known as Michelle Alpha). Last year, Michelle was an unknown who managed to sell about 15-20 tickets for No Excuses 2. She didn’t break any records, but naturally we were curious about who she was.
She came to NES2 as an attendee and from there, matured exponentially as a marketer and her “negative spouse”, Bill, saw the heart of our industry at NES2 and joined Michelle in her business.
A few months later, she’s again is promoting her heart out for the SEO Networker 3.0 launch and as part of the affiliate contest, narrowly missed the grand prize which was a guaranteed speaking spot at NES3.
She was disappointed, but Ray & I very much appreciated the effort, but more importantly, the trust she had in us to be opening up her ever growing customer base to our training.
Long story short, we wanted Michelle at NES3 because of her tenacity, incredible story, her top producer status in 2 networking companies and the Facebook Traffic badass she had become since No Excuses 2.
(BTW: The launch for the No Excuses Summit 3 Home Study Program begins on June 4th. Sign up for the affiliate program here and we’ll send you details soon.)

Step 5: Impressive Results Directly Attributed to the No Excuses Summit

This one is the “WILD CARD”, because even if you aren’t quite at the income requirement, or have a HUGE following, like any good marketer, we love showcasing our success stories and recognize people who have taken action.
We already mentioned a few of these ‘attendee-to-speaker’ stories, but there are many more waiting in the wings. I have no doubt that leaders like Brian Cole or Jordan Schultz will be gracing the stage at either Live the Dream or No Excuses, very soon.
If you attended No Excuses Summit 3, it’s time to start busting your hump and implement what you learned. If you were NOT at NES3 for whatever reason, we’ll be releasing the No Excuses 3 Home Study Course on June 4th, so be sure to get your copy when it becomes available and IMPLEMENT!
We want you to be a speaker and show people what you did to get results!

Step 6: Mentors Have Mentors – So Go Get’em!

This requirement was recommended by one of my mentors, Tim Erway.
These are his words:
I would add get mentored by other leaders! Almost every leader I know of has mentors, including me. I regularly join masterminds, get coaching and consulting, as do many of our friends whom we’ve shared the stage with!
The fact is, every single person who rose from nothing to becoming a speaker at NES, invested heavily in themselves and continue to do so.
Pam Herrmann, Cesar Rodriguez, Michelle Pescosolido, Ray Higdon and the other leaders of NES3 are serial learners who have invested in heavily in training programs, live events, masterminds, etc. in addition to working on producing results in their opportunities.
  • We can’t go to a single event, without running into them there.
  • We can’t join a single online training program, without seeing them inside as a member of that program.
  • We can’t go to a top leader’s blog, without seeing comments from them as well.
They consume training like food, have coaches/mentors in all areas of their lives and most importantly, implement!
Being at Live the Dream and at the next No Excuses Summit is a good start.
Be committed and invest in yourself. As David Wood says, “Don’t be a wussie. Do it!”

Bonus Step: Don’t be a “D-bag”

Now for some of you who may be of an earlier generation, a “d-bag” is an abbreviation for “douchebag”, which is modern slang of similar meaning to “a**hole”, jerk or simply someone who gets under your skin whom nobody wants to be around.
Now in the context of the home business or network marketing profession, avoiding being categorized as a “d-bag” by your peers simply means to carry yourself with some class.
But more specifically:
  • Don’t bad mouth other leaders or network marketing companies
  • Don’t burn bridges or create enemies of other networkers
  • Don’t try to recruit other people’s team members
  • Don’t try to recruit people at NES or other generic events
  • Don’t be an opportunist, who’s #1 purpose is to make money above all else
Putting yourself, before others will put you on the fast track to becoming black listed in this industry and no one will want to work with you… except other d-bags.
Even if you follow steps 1 thru 6, this one is a deal breaker.
It’s never too late to right your wrongs and make amends.
We all make mistakes and wish we can take back some of the things we’ve done or said.  More important than that though, is how you recover from, learn from and conduct yourself in the future.
Case in point would be my very public “altercation” with Ann Sieg, a couple years ago.  Today, Ann and I are great friends and she was a speaker at No Excuses 3.
If you’ve posted, negative reviews or videos about someone or a company online, take it down. In the long run, you’re only hurting yourself and looking like a “d-bag” who will attract the worst type of people into your business through that type of content.

So that’s it folks!

That is our “simple, easy and proven” 6-step formula for becoming a No Excuses Summit speaker!
Hope this was helpful!
Be on the lookout for info about the upcoming release of the No Excuses 3 Home Study Course. (Hint: It’s not just the recordings or DVDs… it’s going to be much more than that!)
Please comment below and give us your thoughts! If we missed anything, let us know!
Cheers,
Ferny Ceballos & Raymond Fong
Founders of the No Excuses Summit

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